Wire Wizard Welding Products is honored to have been named a top three finalist for the 2023 Michigan Manufacturers Association “Innovation Excellence” Award. As incredibly proud as we are of our consistent innovation throughout the years, we are equally proud to be able to say that not only are we made in America, but we are made in Michigan.

To celebrate, we attended the MMA Gala Awards with many of our team members who have worked tirelessly over the years to deliver the game-changing products we have become known for. We finished as the runner-up for the award, however it was still a great honor to be recognized as an industry leader for our innovation. A huge thanks to our entire team and to the MMA selection committee for thinking our company and products are something special. We agree!

The Wire Wizard line of innovative, American-made products has continued to expand since our beginning nearly 40 years ago. Our core products, such as the Wire Guide Module System, PowerBall® Torch Products, and Wire Pilot® Feed Assist are all part of the dozens of patented innovations engineered to maximize welding productivity.

Wire Delivery Equipment
Starting with an innovative new Dereeling Arm design for wood reels back in 1985, Wire Wizard's wire delivery product line quickly grew to include Low friction Polymer and Extra Flexible Conduit, the Wire Pilot® Feed Assist and the Wire Guide Module System that set a new standard for MIG wire delivery performance.

Welding Guns & Consumables
The patented PowerBall® MIG Gun and Consumables design redefined arc welding performance by optimizing conductivity with an all-copper current path that provides longer consumable life and unrivaled arc stability. Blue Magic® & Blue Chill® brought a new generation of environmentally safe anti-spatters to the industry with a water-based formula for heavy industrial use.

Weld Cell Peripherals
Unlike other models on the market, Torch Wizard® Nozzle Cleaning Stations feature a simple design with no complex circuit boards or belts and an enclosed operating environment to keep the weld cell clean. WizardGear® Robot Cable Management Kits make dressing robots easy with pre-built kits that provide protection in the demanding environment of robotic weld cells.

Welding Optimization Technology
The Weld Central® Optimization System with Wizard View® data acquisition and monitoring software is one of the first systems developed to help engineers maximize weld cell OEE (overall equipment effectiveness) with an easy-to-use, intuitive interface. The Gas Tracker™ and Wire Tracker™ provide an easy solution for monitoring shielding gas and wire usage.

Last week, our Latin American Team participated in a training expo attended by over 1,000 team members with a major rail car manufacturer. Iván Tiscareño, Raúl García, José Luis Calderon & distribution partner Jesse Galarza worked with welders, engineers and other personnel to train them on operation and maintenance of PowerBall Torch Products as well as setting up optimized wire delivery systems. Training posters were also created that will remain in the training facility to assist with training new and existing team members.

Additional training events are scheduled in the near future and we look forward to helping others optimize their welding performance to achieve maximum productivity with less downtime!

Interested in product training at your facility? Contact customer support at sales@wire-wizard.com for details on remote or onsite training options available for your team members.



To request printed catalogs, please call customer service at 517-782-8040 ext. 1 or email us at sales@wire-wizard.com


ELCo Enterprises, Inc. • 5750 Marathon Drive • Jackson, MI USA 49201
Phone: 517-782-8040 • wire-wizard.com