A structural steel manufacturer had a challenging welding application with 1/16" metal-cored wire that required 500 A MIG guns with 25' long cables. The setup included a boom and trolley system, which can also create wire delivery issues, especially with cored wires.

After extensive testing against two other welding guns, the facility converted to American-made PowerBall® 500 A MIG guns due to their superior performance and longer consumable life. The other major challenge they faced was smoothly and reliably feeding the 1/16" metal-cored wire. After working with the Wire Wizard engineering team, a design improvement was made to the 25' PowerBall® Torch Liners to further optimize delivery of metal-cored wires over long distances. With the new torch liners in place, wire friction was eliminated and feeding issues were resolved, resulting in consistent welding performance and less downtime.

Are you facing a challenging application with feeding wire over long distances? PowerBall® Torch Liners are engineered to provide superior feedability with low wire skid friction, making them an ideal solution when using longer torch cables. The patented spring liners are made with an elliptical wire with a proprietary coating that both reduces friction and eliminates wire shaving. Combine them with the Wire Pilot® Pneumatic Wire Feed Assist and Wire Guide Modules® for the ultimate optimized wire delivery system! Contact your Wire Wizard Technical Sales Expert today for innovative solutions to your demanding application.

Please Welcome Kristin Harvey, Our New Technical Sales Expert for Texas, Oklahoma & Northwest Louisiana!

We are pleased to announce the hiring of Kristin Harvey as Technical Sales Representative for the states of Texas, Oklahoma and Northwest Louisiana. Based in Denton, Texas, she brings with her over 20 years of industrial & technical sales expertise and has previously held senior sales positions with Walter® Surface Technologies, 4FRONT® Engineered Solutions, Richards Supply and others. Kristin excels at building strong relationships, delivering exceptional support and comprehensive training to distribution channel partners.

Mark Turner Now Managing Technical Sales for Michigan

Wire Wizard U.S. Sales Manager Mark Turner is now covering technical sales for the state of Michigan. Mark has been with Wire Wizard since early 2023 and was promoted to U.S. & Canada Sales Manager in the Spring of 2025 after providing stellar service and support to customers in his region. In a dual role, he is also the TSR for Indiana, Northern Illinois and now Michigan. In Michigan, Mark will continue to build strong relationships with Wire Wizard's distribution partners and work closely with Michigan-based robotic integrators and OEM partners to coordinate opportunities throughout North America. Mark has over 25 years of technical sales expertise and previously held senior sales positions with Norton® Abrasives and others in the industry. He is a graduate of Indiana University East and is based in the Indianapolis, Indiana region.

ISM Sales Now Representing Wire Wizard Products in Missouri, Iowa, Kansas, Nebraska & Central/Southern IL

We are pleased to announce ISM Sales is now representing the full Wire Wizard product line in Missouri, Iowa, Kansas, Nebraska & Central/Southern Illinois (south of I-80). Based in St. Louis and Kansas City, MO, ISM is led by Scott Jury and Kyle Lewis, who together have over 40 years of technical sales expertise combined. Scott has decades of experience with building relationships in the industry, providing superior sales and marketing services to distributors in the region. Kyle has over 15 years of field sales, territory management and marketing experience, specializing in forging relationships between manufacturers and distributors. ISM also represents several other product lines in the industry from PFERD® Tools, M.K. Morse®, Bessey® Tools, and others.

Autotool Tech Day & Open House
February 25-26 • Plain City, OH

Come see us at this event hosted by Autotool and KUKA for a collaborative Tech Day showcasing the latest automation innovations shaping the future of manufacturing. Talk to our technical sales experts about Wire Wizard's automated welding solutions, including the PowerBall® Robotic Torch, Torch Wizard® Nozzle Cleaning Stations, Non-stop® Wire System and more. Register online here.

WAFE - Welding Automation & Fabrication Experience
March 10-11 • Querétaro, México
Stand 320

WAFE 2026 es el punto de encuentro de soldadura, fabricación y automatización en el Bajío. Un espacio donde convergen conocimiento técnico, soluciones industriales y relaciones estratégicas. Registro abierto SIN costo.

To request printed catalogs, please call customer service at 517-782-8040 ext. 1 or email us at sales@wire-wizard.com


ELCo Enterprises, Inc. • 5750 Marathon Drive • Jackson, MI USA 49201
Phone: 517-782-8040 • wire-wizard.com