Wire Wizard® Welding Products is pleased to announce the hiring of Tom Walley as Vice President of Sales. Tom has over 25 years of experience in sales and marketing in the manufacturing and industrial supply sectors with an outstanding record of revenue growth driven by his strong leadership skills. He has worked for companies within the industry such as National Standard®, where he held the position of VP of Sales and Marketing. His career experience also includes positions with Miller/ITW®, Oshkosh® Corporation and Bombardier®. He graduated Magna Cum Laude from the University of Wisconsin with a degree in business management and public speaking.

Tom Walley

As Vice President of Sales, Tom will be responsible for directing global sales efforts, developing growth-driven sales strategies and collaborating with the marketing team to increase market penetration in key territories. With extensive experience working with GAWDA distributors, Tom will continue to build strong channel partnerships with mutually beneficial relationships for Wire Wizard’s distribution network. In his free time, some of the activities Tom enjoys include fly fishing, saltwater fishing and hunting.

“I am honored to join a company with a rich tradition of innovation that consistently exceeds customer expectations. I look forward to working with the Wire Wizard team to drive sales growth and expand the reach of our product portfolio.”

– Tom Walley, on his appointment as VP of Sales at ELCo Enterprises

Connect with Tom on LinkedIn


Brian Cooper

Effective December 1st, Brian Cooper has been promoted to Executive Vice President of ELCo Enterprises. Brian has been with the Wire Wizard® team since 2006 and has previously served as Vice President after holding other positions in sales within the company. Brian is the son of Wire Wizard® & ELCo Enterprises founder, Edward Cooper, who continues to serve as President and CEO. As Executive Vice President, Brian will oversee day to day operations, lead in implementing & achieving strategic goals, and expand strong relationships with Wire Wizard’s key customers, industry partners and suppliers.

In his spare time, Brian enjoys quarter midget racing and other sports activities with his son Cash. He is also the co-founder of "The BenjaMen," a group-funding mission comprised of local men to raise money to give back to underfunded critical programs in the local community.

"Brian’s character, leadership style, prior experience leading sales, and his focus on efficiency and attention to detail make him the ideal person to carry our organization forward into its next chapter."

– Edward Cooper, President & CEO of ELCo Enterprises

Connect with Brian on LinkedIn

Check out our latest video for the Weld Central® Optimization System! New systems featuring the latest state-of-the-art welding technology and software will be available in January - stay tuned for more details. Visit our website to request a quote or a trial to see how Weld Central® can help you maximize your welding productivity.

Click here to watch this video on our Youtube channel


To request printed catalogs, please call customer service at 517-782-8040 ext. 236 or email us at

Expand your industry knowledge by learning about new products, tools and techniques to solve the toughest welding challenges. Our comprehensive online training system includes a series of training modules that cover everything from wire dispensing basics to optimizing equipment for maximum arc welding performance and productivity.

Click here for more information on the Wizard Tech Online Training Program

ELCo Enterprises, Inc. • 5750 Marathon Drive • Jackson, MI 49201
Phone: 517-782-8040 • Fax: 517-782-8039 •
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